Online advertising is a very cost effective way to market your business. By choosing cost-per-click campaigns you can test different programs  without breaking the bank!
With CPC (cost-per-click) advertising, you:

Only pay when someone visits your website
Control the maximum amount you are willing to pay for a click through.
Control the total amount you are willing to pay daily for advertising.

If you’re a beginner at online marketing, start with a low budget and use Google Adwords (the largest cost-per-click network). Once you get familiar with Adwords, you can branch out to other …