February 6, 2012

Add a WordPress site to Google Webmaster Tools

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Google Webmaster Tools is a program used to gather information about your site’s visibility on Google. With it you can: Learn how Google crawls your web pages and diagnose specific problems that Google is having accessing the site. Discover how many external links are pointing to your website from other websites. Learn more about your  [...]

Create an XML sitemap for your WordPress blog

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The easiest way to add an XML sitemap to WordPress is to use the Google XML Sitemaps plugin for WordPress. Here are the steps to follow for installing and setting up your XML sitemap: 1) Login to your WordPress Admin account. 2) Click on the Add New link in the left hand column under the [...]

9 tips for e-mail marketing

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Communicating though e-mail to your clients and potential clients is a great way to generate sales and drive repeat business. If done properly, it can have a significant impact on revenue and further your company brand. Like most forms of online marketing, there are best practices you can use as a guide when developing your [...]

Add an HTML e-mail signature to Gmail, Google Apps, Yahoo Mail, AOL & Hotmail

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If you’ve ever tried to add a stylish e-mail signature to your Gmail or Hotmail account, you probably weren’t successful. That’s because you can’t add html to many web based e-mail programs. That is, until now! I recently found an extremely useful free Firefox plugin called Wisestamp. With it, you can create e-mail signatures like [...]

An Introduction to Google Analytics

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Google Analytics is a free web analytics tool for site owners & online marketers. It’s used to  track website traffic & marketing efforts in an easy-to-understand format. With Analytics, you can track everything from the number of visits to your site to the average amount of time spent per visit. There are numerous benefits of [...]

Building your online brand – for both business and personal

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The Internet has changed the way that your brand is managed today. Successful companies understand that their target audience wants to identify with their brand. Social networking sites such as Twitter, LinkedIn and Facebook allow you to communicate with your audience in real time and establish a personal connection . It also provides you with [...]