February 6, 2012

Who owns your brand online?

namechk

You never know what site might be popular tomorrow, or when a certain site will become important to your marketing plans. Reserve your username on as many sites as possible, even if you don’t intend to use them right away! To see if your name is available on most social sites, use…

CPC Advertising on Bing (Microsoft’s new search engine)

cpc advertising on bing

Setting up cost-per-click or CPC advertising on Bing is easy to do. Like most cost-per-click advertising, Bing is a great way to promote your website or blog without risking your entire bankroll. With MSN, you can create ads that cost as little as 5 cents a visit. You can also control the the amount you [...]

Cost per click advertising on Facebook

facebook_ad_fun_easy_designed

Start creating effective ads on Facebook like the one to the left in minutes! It’s also easy to do. Their one page ad builder allows you to choose the demographic you want to attract, input your title & description, and upload images with a simple user interface. Choose how much you want to spend daily [...]

Use your e-mail signature to promote your blog

e-mail signature

E-mail signatures are a great way to promote your blog. Adding relevant contact details and a link to your website will tell your contacts how they can interact with you online. It will also help you to strengthen your existing network and develop more business relationships. When creating an e-mail signature, add links to your [...]

Add images to your blog posts

add images to your blog

Attract the eye of your audience and increase the chance of someone reading your post by adding images. There are plenty of free photo sites that you can download images from. For example, the image I’m using on the right is a free photo from Stock.xchng VI. To find other free sites, do a few [...]

Understanding your Brand – The Brand Gap

Successful entrepreneurs know that they can’t do or know everything. They focus on what they are good at and hire intelligently based on the needs of their business. To do this, you don’t have to be an expert on everything, but you do need to conceptually understand the key components to your business. A key [...]

Developing an Inbound Linking Strategy

developing an inbound linking strategy

Inbound links are links from other websites that point to a page on your blog. Getting them is important because Google uses inbound links to rank your website. The higher Google ranks your website, the more likely you are to be listed in its first page search results. Over time, if your blog has unique [...]

Manage Your RSS or Atom Feed using Feedburner.com

In my previous blog “Atom Feeds and RSS (Real Simple Syndication) Explained“, I describe what RSS and Atom feeds are. This blog talks about managing your feed using Feedburner.com (a free online tool from Google). With this tool, you can grow your subscriber base and capture valuable statistical data. Here’s how: First – Feedburner’s “SmartFeed” [...]

Atom Feeds and RSS (Real Simple Syndication) Explained

rss

What do Atom and RSS feeds do? An Atom or RSS feed is used to syndicate content on the internet. It’s important because it allows you to build a subscriber base and drive more traffic to your blog. The information below explains how both consumers and content publishers use feeds. Consumer: To read content from [...]

Writing Effective Teaser Text

write effective teaser text

If you want to increase your online following, you need to capture the attention of your audience with well written, effective teaser text. Your words need to grab the reader and give them a clear idea of what you’re writing about and why they need to read more. In an age where information is everywhere, [...]