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Articles in the Content Development Category

Content Development, Marketing Materials, Web Tools »

[11 Mar 2010 | One Comment | ]
Create tag clouds online using Wordle.net

A little while ago I came across this great tool for making tag clouds. I find that when the tag cloud text matches the topic of your post, the visual helps entice visitors to read further.
To make your own tag clouds, head on over to Wordle.net. They make it really easy to create your own cloud by simply entering keywords into their text box and then clicking go. You can also provide Wordle with a website url and they will create a tag cloud based on the keywords from that …

Content Development, Search Engine Optimization »

[27 Jan 2010 | No Comment | ]
Use descriptive keywords in titles

Optimize your titles for Google Search by using descriptive keywords or phrases that clearly describe your blog post. To further optimize, use the same keywords from your title in the URL and throughout your post to show consistent use of keywords. Google looks at the page titles, URLs, and blog post content to determine what the blog is about. In order to drive more traffic to your blog, choose terms that get high search volume on Google.
To research descriptive keywords and phrases, visit Google Keyword Tool and Google Trends.
These …

Content Development, Headline, Search Engine Optimization »

[30 Nov 2009 | 3 Comments | ]
Tips on guest writing articles for PR & SEO

If you’re  looking to increase your online popularity and drive more traffic to your site, you aren’t alone. With stiff competition out there, building a good blog with well written content may not be enough to accomplish your goals.
Guest writing articles on other sites with similar topics as yours is an efficient way to further your company or personal brand. It also works as an effective method of search engine optimization by creating relevant backlinks to your website.
Where can you find opportunities to guest write?
Start by searching Google or looking …

Content Development, Search Engine Optimization »

[26 Jul 2009 | No Comment | ]
Using Internal Links Within Content

An Internal Link is a link on your blog that points to another page on your blog. Creating internal links helps increase the pages viewed by each unique visitor to your site. It also helps search engines to navigate and index all of the pages on you blog. Here’s how:
Internal linking increases page views by enticing visitors to read related articles. For example, at the bottom of this post, you’ll see a list of posts related to the one I’m writing now. When you click these links, you’ll go …

Content Development, Featured, Online Marketing, Web Tools »

[15 Jul 2009 | No Comment | ]
Add images to your blog posts

Attract the eye of your audience and increase the chance of someone reading your post by adding images.
There are plenty of free photo sites that you can download images from. For example, the image I’m using on the right is a free photo from Stock.xchng VI. To find other free sites, do a few choice keyword searches on Google and you’ll find plenty.
There are an abundance of inexpensive paid photo sites out there to choose from as well. So, if you still haven’t found an image you like, you can …

Content Development »

[13 Jan 2009 | No Comment | ]
Blog Writing – Recommended Word Count

When people search for information online, they want to cut to the chase. Your goal is to write clearly and effectively while providing useful information.
Many industry professionals say that blog posts should average between 500 – 600 words. Use as few words as possible to convey your message.
The more effectively you communicate your point, the faster you will gain subscribers.
These 6 tips have always worked well for me:

Write the first draft without over-thinking it – just start typing what’s in your head.
Use bullets to sum up key points quickly.
Ask yourself …

Content Development, Online Marketing »

[8 Jan 2009 | No Comment | ]
Writing Effective Teaser Text

If you want to increase your online following, you need to capture the attention of your audience with well written, effective teaser text. Your words need to grab the reader and give them a clear idea of what you’re writing about and why they need to read more.
In an age where information is everywhere, the articles that get noticed resonate with the person reading it. How many Twitter updates catch your eye when you’re scanning information? Probably a very small percentage. To get your target audience to continue reading, write  …