What are people saying about your company online?
With the emergence of social networking sites like Twitter and Facebook, there is always a conversation going on about your industry and possibly even your company. Are you part of that conversation?
Whatever your goal is, if you’re using social media as a means of communication, having the tools to monitor what’s being talked about in your industry, about your company, and about the content you are producing is key. It provides you insight and an opportunity to respond to comments, make suggestions and …

I recently finished a great book by @shanegibson and @sjagger on Social Media called Sociable!. This book has a ton of great information on how to utilize social tools to build your business. I’ll be sharing a few things I’ve learned in upcoming posts and if you want to get more out of social media, I highly recommend you give Sociable! a read!
Here is a list of 22 types of updates you can post on Twitter from their book. I’ve been a little inconsistent on Twitter so I’m excited to …

Writing content that is unique and relevant to your target audience should always be your main goal when creating a new blog post. Never sacrifice the quality of your message just to improve your search engine optimization. Fortunately, many of the things that make your content Google friendly also make your content better.
Use these guidelines to write Google Friendly Content

One Page/One Topic: Remember that Google likes . As long as your content includes relevant highly ranked keywords, you give your page a good chance to be indexed highly by Google.
Include …

Keywords are an important part of any Search Engine Marketing (SEM) program. As keywords are an integral part of Google Adwords, they need to be thoroughly researched in order to get the maximum return on your investment. In this article I’ll explain how to research keywords using Google’s Keyword tool.
Getting Started
The first step in creating a keyword list for your website is to simply brainstorm potential keywords and phrases. Put yourself in the shoes of your target audience and ask yourself what terms they might use to find your site’s …

If you’re  looking to increase your online popularity and drive more traffic to your site, you aren’t alone. With stiff competition out there, building a good blog with well written content may not be enough to accomplish your goals.
Guest writing articles on other sites with similar topics as yours is an efficient way to further your company or personal brand. It also works as an effective method of search engine optimization by creating relevant backlinks to your website.
Where can you find opportunities to guest write?
Start by searching Google or looking …

If you’ve ever tried to add a stylish e-mail signature to your Gmail or Hotmail account, you probably weren’t successful. That’s because you can’t add html to many web based e-mail programs. That is, until now!
I recently found an extremely useful free Firefox plugin called Wisestamp. With it, you can create e-mail signatures like these in seconds.

Wisestamp lets you add all kinds of goodies to your e-mail signature such as your company logo, social media profiles,  Instant messaging usernames and even a RSS feed option that lets you post a …

Building your company brand has been in practice for years.  But, the Internet has drastically changed the way that your brand should be managed today. Successful companies and people understand that their target audience needs to identify with their brand. Social networking sites such as Twitter, LinkedIn and Facebook allow you to communicate with your audience in real time and establish a personal connection . It also provides you with a great tool to monitor what others are saying about your brand.
How can you build your brand using social media …