Business, Social Media
& Online Marketing

Writing content that is unique and relevant to your target audience should always be your main goal when creating a new blog post. Never sacrifice the quality of your message just to improve your search engine optimization. Fortunately, many of the things that make your content Google friendly also make your content better.
Use these guidelines to write Google Friendly Content

One Page/One Topic: Remember that Google likes . As long as your content includes relevant highly ranked keywords, you give your page a good chance to be indexed highly by Google.
Include …

Optimize your titles for Google Search by using descriptive keywords or phrases that clearly describe your blog post. To further optimize, use the same keywords from your title in the URL and throughout your post to show consistent use of keywords. Google looks at the page titles, URLs, and blog post content to determine what the blog is about. In order to drive more traffic to your blog, choose terms that get high search volume on Google.
To research descriptive keywords and phrases, visit Google Keyword Tool and Google Trends.
These …

If you’re  looking to increase your online popularity and drive more traffic to your site, you aren’t alone. With stiff competition out there, building a good blog with well written content may not be enough to accomplish your goals.
Guest writing articles on other sites with similar topics as yours is an efficient way to further your company or personal brand. It also works as an effective method of search engine optimization by creating relevant backlinks to your website.
Where can you find opportunities to guest write?
Start by searching Google or looking …

An Internal Link is a link on your blog that points to another page on your blog. Creating internal links helps increase the pages viewed by each unique visitor to your site. It also helps search engines to navigate and index all of the pages on you blog. Here’s how:
Internal linking increases page views by enticing visitors to read related articles. For example, at the bottom of this post, you’ll see a list of posts related to the one I’m writing now. When you click these links, you’ll go …

Inbound links are links from other websites that point to a page on your blog. Getting them is important because Google uses inbound links to rank your website. The higher Google ranks your website, the more likely you are to be listed in its first page search results.
Over time, if your blog has unique information, it will get inbound links without any work on your part. This is an added bonus, but if you don’t want to take a wait and see approach to inbound linking, here are some tips …

Google’s Webmaster Tools application allows you to see how Google crawls and views your blog.
With Google Webmaster Tools you can:

analyze your blogs internal and external links
upload a blogger sitemap to help Google find all of your pages
review the keyword terms that your blog shows in

Because Google owns Blogger, you can activate your webmaster tools account right from your blogger dashboard.
To activate your account:

Scroll to the bottom of your Blogger account dashboard page
click on webmaster tools in the “tools and resources” box
create your new webmaster account

With those few simple steps, you’ll …

To make it easy for Google to index your pages in their search, it’s important to upload a sitemap to Google’s Webmaster tools. With Blogger, this is quite easy to do because you can use your atom feed as a sitemap. Note – before you can add your sitemap on Google, you’ll need to activate your Webmaster Tools account.
Once you have a Webmaster account, follow these steps to add your sitemap:

Find the URL for your atom feed by going to your blog and clicking the ‘Posts (Atom)’ link.
Take the portion …

1. write descriptive page titles – Pages titles are the text that you see at the top of your browser when you are on a webpage. By having descriptive page titles, you will help Google understand the topic of your site so it can index your pages properly. Blogger fills in the page titles with the titles you give your blog posts. So, by choosing descriptive article titles, you’ll optimize the page titles as well.
2. Use keywords in anchor text – The term “anchor text” is referring to text …

algorithm: A program that  search engines use to determine what pages to use for a given search query.
alt text: is used to describe a graphic, this usually won’t be displayed to an end user, unless the graphic is missing, or the browser used doesn’t display graphics. Visually challenged people also rely on the alt text to describe the graphic using special internet browsers. Search engines can’t read images so they use the alt text to tell one picture from another.
analytics: reporting tools used to analyze the traffic for a website. …