Use these guidelines to write Google Friendly Content

• One Page/One Topic: Remember that Google likes clear and simple content. As long as your content includes relevant highly ranked keywords, you give your page a good chance to be indexed highly by Google.
• Include text with image & video posts: Google’s search algorithm can’t ‘read’  pictures and videos, so by adding text you enable Google to ‘read’ your blog. This text should also incorporate the use of appropriate and relevant keywords.
• Relevancy: Google places value on relevant content, so simply using the right keywords is not enough. The keywords used in your website should also be in line with the content the website provides.
• Uniqueness: Unique content stands a better chance of featuring highly on Google as opposed to duplicate content. To ensure that your website features highly on Google, try not to accept content on your blog that has already been published on other websites.
• Backlinks: This refers to the external links that lead to your website. Having backlinks from reputable websites is always a good idea to make your website Google friendly. This can be done using article marketing, video marketing, social networking and social bookmarking. When it comes to article marketing, websites that feature highly on Google include Ezinearticles, Hubpages, WordPress, and Squidoo.  Backlinks from video websites such as YouTube also work favorably.

Keyword

Keywords play a very important role in the ranking of your website. Remember that the higher the keyword density, the better the website will rank. Evenly distributing keywords within the website, while also incorporating the main keyword in the title is also something that Google looks upon with favor. However, when it comes to keyword usage, don’t compromise the website’s content in order to stuff the page with relevant phrases.

Consistent Content

Google loves fresh content – the more frequently you update your content the better. This includes aspects such as regular blog posts, posting podcasts and adding video. The more you update your site, the more your site will be updated by Google .

Get Help From Google

A great thing about trying to make your website Google friendly is that you can actually turn to Google for help. Google provides all its registered users with free tools and guidelines to help them develop Google friendly content. All you have to do is register with Google (for free), and then go through the ‘webmaster tools’ section.

Optimize your titles for Google Search

To research descriptive keywords and phrases, visit Google Keyword Tool and Google Trends.

These tools provide details on:

• What the public is searching for
• How much competition there is for a certain keyword or phrase
• How many searches are done monthly for a certain keyword or phrase
• Other keyword phrases related to your topic that have a high search volume

The more you understand about how your target audience searches, the more likely you are to succeed in optimizing for quality keywords. To develop a list of keywords for your blog, use these tips:

• Keep your keywords highly relevant to your blog
• Choose keyword options that have relatively low competition
• Make sure that there is relatively high search volume for your keywords or phrases

Guest writing articles on other sites with similar topics as yours is an efficient way to further your company or personal brand. It also works as an effective method of search engine optimization by creating relevant backlinks to your website.

Where can you find opportunities to guest write?

Start by searching Google or looking within your industry association for sites with similar content as yours. Build a target list of sites and offer to write posts in exchange for recognition and links back to your site.

In addition, you can also post articles to Ezine sites or article directories. A couple of popular options are EzineArticles and GoArticles.

When you guest write for other sites, don’t post identical articles to the ones posted on your blog. The sites you post on will want original content. Also, Google ranks sites with original content higher than sites with republished content. Short story, only use your articles once.

So, how do you write quick original content for other sites?

The easiest way to write original content is to take existing articles on your site and re-write them. Change the post titles and alter the phrasing throughout the article. This way, you can re-write your existing articles and have content ready to post in 20 minutes.

There are also online tools that will help you re-write your articles. Two of these tools  that I’ve tried are Article Writing Automation & JetSpinner.

How do you optimize your guest posts for SEO?

Let’s not forget that one of the main reasons for guest writing is to get quality back links to your site. When you create articles for other sites, make sure that you link to the homepage of your site as well as the related article on your site. If you’re posting on an Ezine site, you may also want to link to other articles that you’ve posted on that site. That way, your Ezine articles get more back links as well, which makes the links pointing to your own site more valuable.

Note: Pay attention to the anchor text you use when linking. If the text you use is relevant to your site, Google will reward you by ranking your site higher in the search results for those keywords.