What are people saying about your company online?
With the emergence of social networking sites like Twitter and Facebook, there is always a conversation going on about your industry and possibly even your company. Are you part of that conversation?
Whatever your goal is, if you’re using social media as a means of communication, having the tools to monitor what’s being talked about in your industry, about your company, and about the content you are producing is key. It provides you insight and an opportunity to respond to comments, make suggestions and …

I recently finished a great book by @shanegibson and @sjagger on Social Media called Sociable!. This book has a ton of great information on how to utilize social tools to build your business. I’ll be sharing a few things I’ve learned in upcoming posts and if you want to get more out of social media, I highly recommend you give Sociable! a read!
Here is a list of 22 types of updates you can post on Twitter from their book. I’ve been a little inconsistent on Twitter so I’m excited to …

Ping.fm is a very cool application that updates your status on all of your social networks and instant messaging services from a single web portal. Instead of visiting each site separately to update your information, go to Ping.fm and update them all. In addition, Ping works with programs like to make syndicating content even easier.
Ping.fm works with over 42 different social networks . There are too many to list them all but here are some of the main ones:

Facebook, Linkedin, Twitter, Skype, MSN, Google Gtalk, Ning, Delicious, Blogger, …

This video will show you how to create a Facebook fan page. It will also as show you how to upload your company logo and embed blog posts on your fan page using RSS. If you’d like a hand setting up your Facebook page and other social networking sites, visit our .

I can admit it – when I started out in a career in sales, I was that cheesy guy using every hard close in the book. There I was, 17 years old working at Future Shop, peddling cell phones and fax machines. I was using sales techniques with names like the columbo or the puppy dog close. What’s worse is that  because I was selling low priced goods, my techniques were mildly successful. This only fed my ego and further convinced me that I was on the right path, …

Hootsuite is a free online application that helps you manage your social media channels such as Twitter, Facebook, Linkedin and Ping.fm from one easy to use dashboard.
Their application let’s you send updates to all of your networks from one dashboard and provides  a scheduling function so you can time new updates. It also lets you group and monitor incoming information from your social networks. This way, you know what’s being said about you, your company and your industry on your networks in real time.
Because HootSuite is connected to you …

Great video by Radian6 on how social media is changing business through personal interaction and instant feedback.

If you’ve ever tried to add a stylish e-mail signature to your Gmail or Hotmail account, you probably weren’t successful. That’s because you can’t add html to many web based e-mail programs. That is, until now!
I recently found an extremely useful free Firefox plugin called Wisestamp. With it, you can create e-mail signatures like these in seconds.

Wisestamp lets you add all kinds of goodies to your e-mail signature such as your company logo, social media profiles,  Instant messaging usernames and even a RSS feed option that lets you post a …

Building your company brand has been in practice for years.  But, the Internet has drastically changed the way that your brand should be managed today. Successful companies and people understand that their target audience needs to identify with their brand. Social networking sites such as Twitter, LinkedIn and Facebook allow you to communicate with your audience in real time and establish a personal connection . It also provides you with a great tool to monitor what others are saying about your brand.
How can you build your brand using social media …

Social networking  sites are one of the most revolutionary developments of the 21st century. On sites like Facebook and Linkedin, people everywhere are building online communities to share their interests and passions with others. Everyday, millions of people from across the world interact with one another on social networking websites through a variety of ways, such as e-mail and instant messaging services.
More and more businesses are making use of this new technology. They are using social media to create brand awareness, reach prospective clients, manage online reputation and build brand …