CPC Advertising on Bing (Microsoft’s new search engine)
Setting up cost-per-click or CPC advertising on Bing is easy to do. Like most cost-per-click advertising, Bing is a great way to promote your website or blog without risking your entire bankroll.
With MSN, you can create ads that cost as little as 5 cents a visit. You can also control the the amount you are willing to spend daily or monthly so testing an ad campaign is inexpensive.
Here’s how you can start advertising with Bing:
1.) Sign up with Microsoft Adcenter (there is a one time, 5 dollar fee for signing up with them)
2.) Once logged in to your account, click the Create Campaign link as shown in red below:
After you click the Create Campaign link, there are five steps to creating an ad – Settings, Ads, Keywords, Pricing and Review.
3.) In Settings, you’ll define the Campaign settings, budget settings, geographic targeting and the settings for your first Ad Group.
4.) In the Ads section, you’ll choose your ad title, description and the URL you’ll direct people to when they click your ad.
5.) in the Keywords section, you’ll select the keywords you want to bid on.
Example: I might choose to bid on ‘Social media’ for my stgermaine site or ‘jobs’ for my BCjobs.ca site.
You can also use the keyword research tool provided by the adcenter to find quality keywords to bid on.
6.) In the Pricing section, you’ll set the maximum amount you’ll pay monthly and per visit to your site.
7.) Once you’ve completed these steps, you’ll review your ad and then submit it. After you submit your ad, it will be active in minutes.
Good luck with your first ad campaign on Bing!
