Comments on: CPC Advertising on Bing (Microsoft’s new search engine) http://www.stgermaine.ca/cpc-advertising-bing-microsoft/ Business, Social Media & Online Marketing Thu, 02 Feb 2012 22:10:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ryanstgermaine http://www.stgermaine.ca/cpc-advertising-bing-microsoft/comment-page-1/#comment-615 ryanstgermaine Tue, 11 Aug 2009 14:31:44 +0000 http://www.stgermaine.ca/?p=1087#comment-615 You can use long tail keywords for Bing. See this exurp from <a href="http://searchengineland.com/microsofts-search-engine-optimization-advice-for-bing-21152" rel="nofollow">Search Engine Land</a> <i>Expanded long tail opportunities The document clarifies that more than 300 factors are used in determining this categorization and that what categories appear is entity-dependent. In other words, if you search for [buffy the vampire slayer], you may see a category for “wallpaper” because lots of people search for Buffy wallpaper, but you might see categories for “episodes” and “characters” because Microsoft has identified “Buffy the Vampire Slayer” as a TV show. Microsoft says that this new way of organizing results provides new long tail opportunities for site owners. They suggest determining what entities you most want your site to rank for and then optimizing for the long tail queries within those entities. For instance, if your site is about cars, you’ll want to optimize for the car brands (VW, Volvo, etc.) but also car-related categories such as dealers, used, and for sale. That will give you additional opportunities to rank on the first page of results.</i> You can use long tail keywords for Bing. See this exurp from Search Engine Land

Expanded long tail opportunities

The document clarifies that more than 300 factors are used in determining this categorization and that what categories appear is entity-dependent. In other words, if you search for [buffy the vampire slayer], you may see a category for “wallpaper” because lots of people search for Buffy wallpaper, but you might see categories for “episodes” and “characters” because Microsoft has identified “Buffy the Vampire Slayer” as a TV show.

Microsoft says that this new way of organizing results provides new long tail opportunities for site owners. They suggest determining what entities you most want your site to rank for and then optimizing for the long tail queries within those entities. For instance, if your site is about cars, you’ll want to optimize for the car brands (VW, Volvo, etc.) but also car-related categories such as dealers, used, and for sale. That will give you additional opportunities to rank on the first page of results.

]]> By: Adrian http://www.stgermaine.ca/cpc-advertising-bing-microsoft/comment-page-1/#comment-611 Adrian Tue, 11 Aug 2009 11:20:48 +0000 http://www.stgermaine.ca/?p=1087#comment-611 Can you use long tailed keywords with this as by its very title my site has at least a couple. Can you use long tailed keywords with this as by its very title my site has at least a couple.

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