Creating ad campaigns using Google Adwords is really quite simple. Once you sign up with Adwords, there are two sections that you will need to complete in order to run your first ad. Those two sections are Campaign Settings and Ad Group Settings.
The Campaign Settings level is where you set up the overall price that you’re willing to spend on advertising and where & when you plan to advertise. Within the Google Campaign, you’ll create Ad Groups to target different ads to different keywords. You might only have one ad group in your campaign to start depending on your business. If you have a number of revenue streams, you’ll probably want to create multiple groups so you can write ad copy specific to the product you’re promoting using relevant keywords.
To setup Adwords, follow my step-by-step setup process below:
1.) Sign in to your Google Adwords account and click on the Campaigns tab.
2.) click on the New Campaign tab.
3.) Name your campaign and select which geographic regions and languages you`d like your ad to appear in. You can target down to the city level.
4.) Choose what networks you want your ads to show on. It is usually best to create separate ad campaigns for different types of Google networks as your keyword strategy will usually be different for each.
5.) Choose the amount you are willing to spend daily on advertising.
6.) Click Save and continue.
7.) On the next page, you be able to set up your ad group options. first, name your ad group and write your ad.
8.) Enter the keywords into the keyword box
9.) If you have a specific website that you wish your ad to show on, enter it here. If you`re just getting started, hold off on this section until you become more familiar. you can always create a separate campaign for placements.
10.) Choose the maximum price you are willing to spend per click for each network type unless you have only chosen one type in the campaign settings.
11.) Save your ad group
After you click the save, you will have created your first ad on Google.
