An Internal Link is a link on your blog that points to another page on your blog. Creating internal links helps increase the pages viewed by each unique visitor to your site. It also helps search engines to navigate and index all of the pages on you blog. Here’s how:
Internal linking increases page views by enticing visitors to read related articles. For example, at the bottom of this post, you’ll see a list of posts related to the one I’m writing now. When you click these links, you’ll go to another post on my site.
Here are some additional ways to increase the amount of internal links on your blog:
- Link keywords or phrases in your posts to other posts on your site
- Use a sitemap
- Use Categories to create links to your most relevant content
- Break up longer posts into a series of posts that link to each other
- Create a monthly blog summary that links to all of the posts you created that month
- Create an FAQ section
Search engines use internal links on your website to crawl and index pages. When you link to a page using relevant anchor text, Google will associate that page with the keywords you use. For example – if you link to a page with the phrase “dog grooming” and the page you link to has the keyword phrase “dog grooming”, Google will assume that the page is about dog grooming. When you have a lot of internal links along with inbound links pointing to your blog using a keyword or phrase, you will rank highly when someone searches for those words or phrases on Google.
