Use descriptive keywords in titles
Optimize your titles for Google Search by using descriptive keywords or phrases that clearly describe your blog post. To further optimize, use the same keywords from your title in the URL and throughout your post to show consistent use of keywords. Google looks at the page titles, URLs, and blog post content to determine what the blog is about. In order to drive more traffic to your blog, choose terms that get high search volume on Google.
To research descriptive keywords and phrases, visit Google Keyword Tool and Google Trends.
These tools provide details on:
- What the public is searching for
- How much competition there is for a certain keyword or phrase
- How many searches are done monthly for a certain keyword or phrase
- Other keyword phrases related to your topic that have a high search volume
The more you understand about how your target audience searches, the more likely you are to succeed in optimizing for quality keywords. To develop a list of keywords for your blog, use these tips:
- Keep your keywords highly relevant to your blog
- Choose keyword options that have relatively low competition
- Make sure that there is relatively high search volume for your keywords or phrases
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