February 6, 2012

Use your e-mail signature to promote your blog

e mail signature 150x150 Use your e mail signature to promote your blogE-mail signatures are a great way to promote your blog.

Adding relevant contact details and a link to your website will tell your contacts how they can interact with you online. It will also help you to strengthen your existing network and develop more business relationships.

When creating an e-mail signature, add links to your Twitter, Linkedin and Facebook profile pages, along with any other social media sites you use. This allows your contacts to a reach you on a platform they are familiar with, increasing your chance of reconnecting with them.

Here is an example of my signature for StGermaine.ca

Ryan St. Germaine
www.stgermaine.ca
Business, online marketing & social media

Connect with me on:
Twitter | Facebook | Linkedin

Setting up your e-mail signature

If you’re using Outlook, look under tools » options » mail format.

In Gmail, you can find the e-mail signature options under settings » general. The settings link is located in the top right of your account.

Note: Gmail doesn’t allow linking in their signature option, so you’ll have to use the full web address of any site you list.

For other programs, look for an options or setting link, and, if all else fails, search Google using your e-mail program name + the word signature.

Reconnecting

Now that you have your new signature ready for use, try reconnecting with old friends and business acquaintances. Send them an e-mail asking what they’ve been up to and how they’ve been. If possible, try to meet up in person for a coffee.

Networking is a powerful way to promote yourself if done right. For more on positive networking, visit summer connecting tips from Work the Pond!

I’ve been privileged to have Gayle Hallgren-Rezac (co-author of Work the Pond!) write articles for my BCjobs.ca website. Her advice on networking is absolutely fantastic.

Using their tips will help make your summer even more enjoyable and most likely more prosperous as well.

Happy Networking!