Google Analytics is a free web analytics tool for site owners & online marketers. It’s used to track website traffic & marketing efforts in an easy-to-understand format. With Analytics, you can track everything from the number of visits to your site to the average amount of time spent per visit.
There are numerous benefits of Google Analytics such as:
- Discover what users are doing on your website
- What pages are your visitors spending the most time on?
- What pages are your visitors leaving your website from?
- Discover the origin of your visitors
- Did they find you on a search engine like Google, Yahoo or MSN?
- Were they referred to your site by another?
- Did they type your web address into their browser and come to your site directly?
- What country, state/province or city are your visitors from?
- If they did find your site through a search engine, what keywords are they searching?
- Track conversions
- What traffic sources convert to paying customers?
- What traffic sources sign up for newsletters or perform other desirable actions on your site?
These are just a few of the many benefits Analytics provides.
Here is a snapshot of a Google Analytics account dashboard report:
How do you install Google Analytics on your website?
If you are using Blogger or WordPress, please visit my posts on adding analytics to them:
Blogger – Adding Google Analytics to Blogger
WordPress – Adding Google Analytics to WordPress
If you aren’t using these platforms, go to the main template on your site and look for the </body> tag. Place the code right before that tag.
Once you have installed Google’s tracking codes, you’ll be able to get various reports on your website right away.
Use it to your advantage and you’ll be able to get more from advertising campaigns and learn valuable insights that help you grow your online business.
