Content Development, Search Engine Optimization »

[27 Jan 2010 | View Comments | ]
Use descriptive keywords in titles

Optimize your titles for Google Search by using descriptive keywords or phrases that clearly describe your blog post. To further optimize, use the same keywords from your title in the URL and throughout your post to show consistent use of keywords. Google looks at the page titles, URLs, and blog post content to determine what the blog is about. In order to drive more traffic to your blog, choose terms that get high search volume on Google.
To research descriptive keywords and phrases, visit Google Keyword Tool and Google Trends.
These …

Miscellaneous, WordPress Setup »

[20 Jan 2010 | View Comments | ]
Vancouver Convention Centre Website – designed using WordPress

The official website of The Vancouver Convention Centre is designed using WordPress as a CMS. This is a great site and an even better example of what you can do using WordPress.

To set up your own WordPress site, visit my step-by-step tutorial

Featured, WordPress Setup »

[18 Jan 2010 | View Comments | ]
Step-by-step WordPress setup

Setting up your blog for the first time can be a little intimidating. If you are holding off because you’re uncertain of where to begin, not to worry. This post will get you through the process unscathed. It really is painless, I promise!
Step One – Decide on a domain name (web address)
The first step to setting up your blog is deciding what you want your web address to be. To find out if a name is available, go to the GoDaddy homepage and use their domain search. Don`t buy your …

Building a virtual office »

[13 Jan 2010 | View Comments | ]
Managing contract workers remotely – a brief guide

The last decade has seen a considerable rise in outsourcing certain jobs due to the availability of highly skilled staff in other countries. This has led to many online services that provide  tools for managing contract workers remotely.
Managing workers remotely offers unique challenges and requires strong project management skills. You’ll be dealing with people from various countries,  so learning about their cultures will help bridge the gap and make relationships with contractors much stronger. To manage remote workers, you’ll also need to use online project management websites.
There are a number …

Affiliate Marketing »

[8 Jan 2010 | View Comments | ]
What to look for in an affiliate marketing program

When it comes to affiliate marketing, choose wisely. There are some great offers out there with which you can make a considerable amount of money. But, there are others that can be both a waste of time and money. It’s also important to target campaigns that fit in with the content of your site.

Find your niche:
Since there is no shortage of options, find ones that are in line with your interests. By promoting  products & services in a field that fascinates you, you’ll be able to market them with passion. …

WordPress Setup »

[4 Jan 2010 | View Comments | ]
Social media plugins for WordPress

Most professional WordPress blogs allow for sharing on social media sites like Twitter, Facebook, Linkedin & such. You see retweet icons and social bookmarking buttons on most of your favorite blogs and you might be wondering how you can add these tools to your site too. After all, if we’re going to take the time to write quality content, we should make it easy for our readers to share it with their network.
Try using these plugins to make your blog more social:
Note: the first four plugins – ShareThis, Sociable, AddThis …

WordPress Setup »

[29 Dec 2009 | View Comments | ]
Where to find quality WordPress themes

One of the greatest benefits to using WordPress  is being able to tap into the open source community. WordPress themes are everywhere – a lot of the time, for free! So, if you’ve decided that WordPress is your blogging platform of choice and you want to make your new site all pretty and whatnot, read on. This blog post will introduce you to some of my favorite sources for WordPress themes.
Free WordPress Theme Resources

WordPress free theme directory is the first place I go to look for themes. This extensive directory …

E-mail Marketing »

[16 Dec 2009 | View Comments | ]
Email marketing tools

E-mail tools allow you to create opt-in  lists, send out mail and track the results of your campaigns. I use Mail Chimp for StGermaine.ca and I’ll be using it for my other websites in the new year.
I like MailChimp because it is dead simple to use, has great reporting and integrates with my RSS feed. The RSS integration is a huge plus for me because I don’t have to manually create a newsletter unless I choose to. I just select an e-mail template (or you can upload your own) and …