Business, Social Media & Online Marketing
Keywords are an important part of any Search Engine Marketing (SEM) program. As keywords are an integral part of Google Adwords, they need to be thoroughly researched in order to get the maximum return on your investment. In this article I’ll explain how to research keywords using Google’s Keyword tool. Getting Started The first step [...]
Creating ad campaigns using Google Adwords is really quite simple. Once you sign up with Adwords, there are two sections that you will need to complete in order to run your first ad. Those two sections are Campaign Settings and Ad Group Settings. The Campaign Settings level is where you set up the overall price [...]
Google Chrome Extensions beta went live today , launching with more than 300 extensions available. If you’ve been using Firefox like me, then you’ve probably held off on converting to Google Chrome because you’ve come to love all of the great plugins Firefox has to offer. My favorite Firefox plugin is Xmarks which allows you [...]
If you are an AdSense publisher, you can link your account with Google Analytics. This will allow you to run reports and track the success of different ad placements. By understanding what ads get the highest click through, you’ll be able to refine your ad placement and earn more revenue from each visitor. Earning revenue [...]
Google Webmaster Tools is a program used to gather information about your site’s visibility on Google. With it you can: Learn how Google crawls your web pages and diagnose specific problems that Google is having accessing the site. Discover how many external links are pointing to your website from other websites. Learn more about your [...]
Google Analytics is a free web analytics tool for site owners & online marketers. It’s used to track website traffic & marketing efforts in an easy-to-understand format. With Analytics, you can track everything from the number of visits to your site to the average amount of time spent per visit. There are numerous benefits of [...]
