Writing Google Friendly Content
Writing content that is unique and relevant to your target audience should always be your main goal when creating a new blog post. Never sacrifice the quality of your message just to improve your search engine optimization. Fortunately, many of the things that make your content Google friendly also make your content better.
Use these guidelines to write Google Friendly Content
- One Page/One Topic: Remember that Google likes clear and simple content. As long as your content includes relevant highly ranked keywords, you give your page a good chance to be indexed highly by Google.
- Include text with image & video posts: Google’s search algorithm can’t ‘read’ pictures and videos, so by adding text you enable Google to ‘read’ your blog. This text should also incorporate the use of appropriate and relevant keywords.
- Relevancy: Google places value on relevant content, so simply using the right keywords is not enough. The keywords used in your website should also be in line with the content the website provides.
- Uniqueness: Unique content stands a better chance of featuring highly on Google as opposed to duplicate content. To ensure that your website features highly on Google, try not to accept content on your blog that has already been published on other websites.
- Backlinks: This refers to the external links that lead to your website. Having backlinks from reputable websites is always a good idea to make your website Google friendly. This can be done using article marketing, video marketing, social networking and social bookmarking. When it comes to article marketing, websites that feature highly on Google include Ezinearticles, Hubpages, WordPress, and Squidoo. Backlinks from video websites such as YouTube also work favorably.
Keyword
Keywords play a very important role in the ranking of your website. Remember that the higher the keyword density, the better the website will rank. Evenly distributing keywords within the website, while also incorporating the main keyword in the title is also something that Google looks upon with favor. However, when it comes to keyword usage, don’t compromise the website’s content in order to stuff the page with relevant phrases.
Consistent Content
Google loves fresh content – the more frequently you update your content the better. This includes aspects such as regular blog posts, posting podcasts and adding video. The more you update your site, the more your site will be updated by Google .
Get Help From Google
A great thing about trying to make your website Google friendly is that you can actually turn to Google for help. Google provides all its registered users with free tools and guidelines to help them develop Google friendly content. All you have to do is register with Google (for free), and then go through the ‘webmaster tools’ section.
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